MS-68 SOLVED ASSIGNMENT JULY-DECEMBER 2017
IGNOU MBA MS-68 SOLVED ASSIGNMENT JULY-DECEMBER 2017 TERM
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Course
Code : MS-68
Course
Title : Management
of Marketing Communication and Advertising
Assignment
Code : MS-68/TMA/SEM-II/2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 31st October,
2017 to the coordinator of your study center.
- (a) What do you understand by the term
Marketing Communication? Discuss the concept of marketing communication as
a tool for market development strategies.
(b) Why
and how different set of people buy the same brand/ product for different
reasons? Identify the buying motives for the following
(i)
Expensive Smart Phones.
(ii)
Wellness Products for Women and Men
- (a) Discuss the concept of Promotion
Strategy and Tactics with suitable illustration. Suggest a suitable
planning framework for the below mentioned
(i)
Chinese Smart Phone Brand for Indian market
(ii)
Indian Railway Contemplating Introduction of Bullet Trains
(b) What
is Media? How does the role of media impact a business? Discuss the rapid
growth of Indian media and the media options available to the marketers thus
making marketing communication decisions more complex. Explain with reference
to electronic media.
- (a) Sales Promotion and Trade Promotion are
conceived, developed and designed with a purpose. Discuss with suitable
examples of your choice the main drivers for such promotions.
(b)
Distinguish Publicity and Public relations in a manufacturing as well as a
service enterprise by clearing elucidating the various tasks undertaken by each
of these vehicles of communication.
- (a) Try and make a visit to an Advertising
Agency in your location or you are familiar with and prepare a note on the
structure, and the diverse functions that the agency undertakes in
offering their services.
(b) How
does marketing communications strategy vary with the different stages of
Product Life Cycle? Explain with reference to introduction and decline stage of
a FMCG and a consumer durable of your choice.
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