MS-06 SOLVED ASSIGNMENT JULY-DECEMBER 2017
IGNOU MBA MS-06 SOLVED ASSIGNMENT JULY-DECEMBER 2017 TERM
Complete Solutions with
Excellent Quality Available at Reasonable Prices…
Contact:- keybymail@gmail.com
Course
Code : MS-06
Course
Title : Marketing
for Managers
Assignment
Code : MS-06/TMA/SEM-II/2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 31st October,
2017 to the coordinator of your study center.
- a) Define Marketing and discuss its scope,
prospects and challenges for Brick and Mortal marketers in the era of
on-line/e- business marketer being successful.
b)
Elaborate the key elements of marketing mix and explain their significance in
strategy formulation by taking an example of a product and a service offering
of your choice.
- a) What do you understand by the term Market
Planning? When and why the activity of planning emerges in an enterprise.
Elaborate with an example.
b) Every
product and service offering is faced with competition in the market place the
level of competition varies with the product/ service category. In the light of
the above what role can marketing research play in helping the firm to maintain
and retain its position consistently. Discuss.
- a) What do you understand by the term
“Product”? Discuss at length with suitable illustrations.
b) As a
Marketing Manager of a consistently growing FMCG company you are advised by the
Top management to generate New Product Ideas for a line of wellness products.
What methods you would adapt for generating new ideas and why? Discuss briefly
the possible New Product Development Strategy for the proposed wellness product
category.
- a) In the above question pertaining to
wellness product category and new product development strategy suggest the
following and justify giving reasons
i) Brand
name and packaging
ii)
Pricing strategy
iii)
Advertising and Publicity
b)
Discuss briefly the various sales forecasting methods you are familiar with.
Propose a suitable method/s for this following.
i)
Wellness Products
ii) 100
C.C. gearless scooter
Complete Solutions with
Excellent Quality Available at Reasonable Prices…
Contact:- keybymail@gmail.com
+++++++++++++++++++++++++++++++++++++
No comments:
Post a Comment