MS-66 SOLVED ASSIGNMENT JULY-DECEMBER 2017
IGNOU MBA MS-66 SOLVED ASSIGNMENT JULY-DECEMBER 2017 TERM
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Course
Code : MS-66
Course
Title : Marketing
Research
Assignment
Code : MS-66/TMA/SEM-II/2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 31st October,
2017 to the coordinator of your study center.
- (a) Define and discuss the term Marketing
Research. What are the stages in the Marketing Research Process? Take a
hypothetical example and elaborate these stages and their importance in
the entire process.
(b) What
is Research Design? Briefly discuss the different types of research designs and
their importance in the context of marketing research.
- (a) Why Data collection is important and
crucial in the research? Explain the various methods of data collection
available to the researcher and bring out the merits and demerits of each
of these methods.
(b) What
is Sampling? Explain the key factors on which sample size for a survey is
based. Discuss the steps through which the sample size for a survey is
determined.
- (a) Distinguish Qualitative research with
Quantitative research. Briefly describe the methods of conducting
qualitative research and its application in marketing problems.
(b)
Explain Data processing in marketing research. What are the various components
of data processing you are familiar with? Briefly discuss the importance of
each of these components.
- (a) Explain Multivariate analysis and
briefly discuss the various multivariate techniques which can be used in
Marketing Research.
(b) What
are the techniques available to determine the association between two
variables? What are their relative merits and demerits.
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