MS-611 SOLVED ASSIGNMENT JULY-DECEMBER 2017
IGNOU MBA MS-611 SOLVED ASSIGNMENT JULY-DECEMBER 2017 TERM
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Course
Code : MS-611
Course
Title : Rural
Marketing
Assignment
Code : MS-611/TMA/SEM-II/2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 31st October,
2017 to the coordinator of your study center.
- What do you understand by the term rural
markets? Discuss the marketing challenges presented by the rural markets
taking the example of any Fast Moving Consumer Good (FMCG) of your choice.
- Discuss the rural environment in terms of
the infrastructure available for marketing. How does this environment
affect the marketing decisions and opportunities? Explain with reference
to marketing of any financial service of your choice.
- Why do marketers require the knowledge of
consumer behaviour? Describe the rural buying behaviour process in case of
following products:
a)
Tractor
b)
Toothpaste
- What are the major objectives of sales
promotion? Suggest rural sales promotion methods for ‘Hair Oil’.
- Discuss the specific packaging adaptations
that are required to be made when consumer products are specifically
targeted for the rural markets.
- Explain the significance of symbols,
pictorial representations, music and rhythm for rural communication,
giving suitable examples.
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